Vixel

Peak Performance Branding

Unleashing a Bold Identity for a High-Energy Fitness Brand

Building a powerful brand presence that reflects Peak Performance’s mission to energize and inspire.

Client

Peak Performance Gym – Fitness & Wellness Industry

Services

Branding & Identity

Logo Design

Brand Strategy

Marketing Assets

Year

2023

Peak Performance is a modern fitness center focused on strength training, group workouts, and community-driven wellness. As they prepared to expand to multiple locations, they needed a bold, energetic brand identity to attract a broader audience and unify their message.

Vixel partnered with their leadership team to shape a brand that reflects their ambition and dynamic culture.

Challenges

Existing branding lacked energy and memorability.

Inconsistent messaging across digital and print platforms.

Needed a brand system that could adapt to merchandise, signage, and digital campaigns.

Tight deadline to align branding with the opening of two new branches.

Solutions

Vixel delivered a vibrant, movement-inspired brand identity system rooted in confidence and clarity.

Bold Logo Design:

Created a powerful, geometric logo symbolizing strength, motion, and transformation.

Color Palette & Typography

Developed a high-contrast palette of deep navy, electric orange, and clean white, paired with a bold sans-serif typeface. -

Brand Messaging Framework

Crafted tone and voice guidelines to ensure consistency across ads, social media, and internal communications.

Branded Assets

Designed gym signage, apparel graphics, social templates, and membership materials to launch the brand across all touchpoints.

Gallery

The rebrand led to a 60% increase in new member sign-ups within the first quarter after launch. Social media engagement more than doubled, and staff reported stronger team alignment around the refreshed brand identity. Peak Performance quickly became recognized as one of the most visually compelling fitness brands in its region.

"The Vixel team delivered beyond our expectations. They took our energy and turned it into a brand we’re proud of—one that truly motivates our team and attracts the right audience. It’s more than a logo; it’s our voice, our look, our edge."

Marcus Hale

Founder & Head Coach at Peak Performance

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