Vixel

Horizon Tech Product

Igniting Innovation: A High-Impact Launch Video for Breakthrough Product

Crafting a dynamic motion video that energized the product reveal and elevated Horizon’s market presence.

Client

Horizon Technologies – Consumer Tech & Innovation Industry

Services

Motion Graphics

Video Production

Script & Storyboarding

Launch Campaign Visuals

Year

2023

Horizon Technologies was preparing to unveil its most ambitious product yet—a portable AI-powered assistant designed for both professional and personal use. They needed a visually engaging, emotionally compelling product launch video.

It would make a strong first impression across global platforms, trade shows, and investor presentations.

Challenges

Complex product features needed to be explained in under 90 seconds.

Required a balance of technical credibility and emotional appeal.

The video had to serve multiple audiences: consumers, investors, and media.

Needed full delivery on a tight timeline tied to a global launch event.

Solutions

Vixel created a cinematic, fast-paced product launch video that combined storytelling, sound, and sleek motion design.

Script & Storyboarding

Worked with Horizon’s product team to shape a concise narrative arc around key benefits.

3D & Motion Graphics

Used animated product models and kinetic typography to highlight smart features and use cases.

Branded Visual Style

Integrated Horizon’s identity through color grading, transitions, and iconography.

Multi-Platform Cutdowns

Produced variations for social media, keynote stages, email campaigns, and press kits.

Gallery

The video debuted at Horizon’s virtual product event and drew over 500,000 views within the first week across platforms. It was credited with a 20% increase in pre-orders and cited by journalists as one of the most “visually impressive” tech launches of the year. Internally, the video became a benchmark for future brand communications.

"We knew our product needed a bold introduction—and Vixel absolutely delivered. The launch video captured our innovation with precision and excitement. It created the momentum we needed and left a lasting impression across all channels."

Daniel Cho

VP of Product Marketing at Horizon Technologies

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