Vixel

Lumiere Fashion Website

Elevating Style with Seamless Digital Experience

Designing a sleek, high-converting eCommerce platform that reflects the elegance of the Lumiere brand.

Client

Lumiere Fashion – Fashion & Retail Industry

Services

Website Pack

Digital Marketing Strategy

UI & UX Design

Responsive Design

Year

2022

Lumiere Fashion is a modern apparel brand known for its minimalist aesthetics and high-quality pieces. As the brand expanded its reach, Lumiere needed a website that matched the sophistication of its collection while improving usability and conversions.

Vixel partnered with their in-house team to deliver a digital storefront that not only embodied their style but also performed exceptionally across devices.

Challenges

The previous website lacked mobile responsiveness and visual consistency.

Poor navigation and layout led to a high bounce rate and low conversion.

The brand’s aesthetic wasn’t reflected well in its online presence.

Limited integration with marketing tools and user behavior tracking.

Solutions

To meet Lumiere’s vision, Vixel designed a user-first, fashion-forward website that balances form and function.

Modern UI Design

Created a sleek, editorial-style layout using white space, elegant typography, and soft transitions.

Optimized UX Flow

Simplified navigation and implemented smart filtering to help users find products faster.

Mobile-First Development

Designed responsively across all screen sizes, ensuring a consistent shopping experience.

Marketing Integration

Embedded analytics, newsletter capture, and campaign-ready banners to support growth goals.

Gallery

Within the first 3 months post-launch, Lumiere Fashion saw a 42% increase in mobile sales, a 28% boost in average session duration, and a 35% drop in bounce rate. Customers praised the intuitive navigation and premium look, while the internal team reported easier content updates and product launches. The new website helped Lumiere position itself as a leading fashion-forward brand with a refined digital presence.

"Working with Vixel was a game-changer for our online presence. They perfectly translated our brand’s elegance into a clean, modern website that our customers love. The team was collaborative, detail-oriented, and truly understood our vision from start to finish. We couldn’t be happier with the results."

Isabelle Laurent

Creative Director at Lumiere Fashion

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